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Basic marketing : a managerial approach / by
- McCarthy, E. Jerome (Edmund Jerome)
- Perreault, William D., Jr
- Quester, Pascale G. (Pascale Genevieve)
Edition: 2nd Australasian ed.
Publication details: Sydney, N.S.W. ; Chicago : Irwin, ©1997
Availability: Items available for loan: Whitecliffe Library (1)Location, call number: General Shelves HF 5415 MCC.
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Strategic marketing management for the Pacific region / by
- Cravens, David W
- Merrilees, W. J. (William John), 1946-
- Walker, Rhett H
Publication details: Sydney : McGraw-Hill Book, 2000
Availability: Items available for loan: Whitecliffe Library (1)Location, call number: General Shelves HF 5415 CRA.
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Marketing in New Zealand / by
- Boaz, Alyse
- Boaz, Alyse. Marketing
Edition: 2nd ed.
Publication details: Auckland, N.Z. : Longman, 1999
Availability: Items available for loan: Whitecliffe Library (1)Location, call number: General Shelves HF 5415 BOA.
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How to use direct marketing in your business by - De Weaver, Lynne H., 1942-
Publication details: Millennium, Newtown, N.S.W. : 1994
Availability: Items available for loan: Whitecliffe Library (1)Location, call number: General Shelves HF 5415 STO.
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Marketing / by
- Etzel, Michael J
- Walker, Bruce J
- Stanton, William J
- Stanton, William J. Fundamentals of marketing
Series: McGraw-Hill series in marketing
Edition: 11th ed.
Publication details: New York : McGraw-Hill, ©1997
Availability: Items available for loan: Whitecliffe Library (1)Location, call number: General Shelves HF 5415 ETZ.
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Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent, William J. Kehoe. by
- O'Dell, William, F
- Ruppel, Andrew C., Trent, Robert H., Kehoe, William J
Edition: 4th edition
Publication details: South-Western Publishing Co., Cincinnati : 1988
Availability: Items available for loan: Whitecliffe Library (1)Location, call number: General Shelves HF 5415 ODE.
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Marketing : concepts and strategies / by
- Ferrell, O. C
- Pride, William M
Edition: 8th ed.
Publication details: Boston, London Houghton Mifflin, ©1993
Availability: Items available for loan: Whitecliffe Library (1)Location, call number: General Shelves HF 5415 PRI.
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International journal of arts management by - Ecole des hautes etudes commerciales (Montreal, Quebec). Chaire de gestion des arts
Publication details: Chair in Arts Management, Ecole des hautes etudes commerciales, Montreal, Quebec : 1998-
Availability: Not available: Whitecliffe Library: Use in Library Only - Not for Loan (1).
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