Contemporary advertising /
Series: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, ©1994.Edition: 5th edDescription: xxx, 573, [81] pages : illustrations (some color) ; 29 cmISBN:- 025613412X
- 9780256134124
- 0256184143
- 9780256184143
- HF5821 .B62 1994
Contents:
Advertising perspectives -- Developing marketing and advertising strategies -- Creating advertisements and commercials -- Advertising media -- Integrated marketing communications.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Whitecliffe Library General Shelves | General | HF 5821 ARE (Browse shelf(Opens below)) | 1 | Available | 0001077 |
Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
Advertising perspectives -- Developing marketing and advertising strategies -- Creating advertisements and commercials -- Advertising media -- Integrated marketing communications.