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Marketing /
Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, ©1997.Edition: 11th edDescription: 625 pages : color illustrations ; 26 cmISBN:- 0070189544
- 9780070189546
- 0071147357
- 9780071147354
- HF5415 .S745 1997
Contents:
1. Modern marketing -- 2. Target markets -- 3. Product -- 4. Price -- 5. Distribution -- 6. Promotion -- 7. Marketing in special fields -- 8. Managing the marketing effort.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
Whitecliffe Library General Shelves | General | HF 5415 ETZ (Browse shelf(Opens below)) | 1 | Available | 0001986 |
Revised edition of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Includes bibliographical references and indexes.
1. Modern marketing -- 2. Target markets -- 3. Product -- 4. Price -- 5. Distribution -- 6. Promotion -- 7. Marketing in special fields -- 8. Managing the marketing effort.
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