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The fashion business manual : an illustrated guide to building a fashion brand.

Contributor(s): Publisher: Hong Kong : Fashionary International Ltd, [2018]Copyright date: ©2018Description: 215 pages : color illustrations, color map ; 24 cmISBN:
  • 9789887710974
  • 9887710970
Other title:
  • Illustrated guide to building a fashion brand
Subject(s): LOC classification:
  • HD9940.A2 F24 2018
Contents:
The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section.
Summary: "Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General HD 9940 FAS (Browse shelf(Opens below)) Available 0014037

"12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover.

Includes bibliographical references (pages 212-215).

The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section.

"Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"-- Provided by publisher.

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