Introducing fashion theory : from Androgyny to Zeitgeist
Publisher: London : Bloomsbury Visual Arts, 2021Edition: Second editionDescription: ix, 146 pages : illustrations ; 25 cmISBN:- 9781350091917
- 135009191X
- 9781350091900
- 1350091901
- Key concepts for the fashion industry
- TT507 .R389 2021
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Whitecliffe Library General Shelves | General | TT 507 REI (Browse shelf(Opens below)) | 1 | Available | 0013843 | ||
Book | Whitecliffe Library General Shelves | General | TT 507 REI (Browse shelf(Opens below)) | 2 | Issued | 02/04/2024 | 0013850 |
Originally published: Key concepts for the fashion industry: London ; New York : Bloomsbury, 2014.
Includes bibliographical references (pages 133-146) and index.
1. Overview
Introduction to theory
Why use theory?
Methods of inquiry
What is fashion?
Who has fashion?
Fashioning the body
The tipping point
Semiotics: How does fashion mean?
Organization of text
Boxed case 1.1: Maslow's hierarchy and fashion
Boxed case 1.2: Classics can have fashionable details too
2. The Fashion System
Market Infrastructure theory: The role of gatekeepers
Trickle Across theory: Why new styles appear at once
Innovation theory: The role of new products
Historic resurrection: Haven't I seen this before?
Branding: Creating an identity
Summary
Boxed case 2.1: Blockchain technology and intellectual property
Boxed case 2.2: Fake followers
Boxed case 2.3: John Fairchild and the midi mistake
3. Fashion and the Individual
The Public, Private, and Secret Self: What we reveal to others
Body image: Feelings about our bodies
Aesthetic perception and learning: Why are we attracted to the clothes we see?
Shifting Erogenous Zones: Reveal and conceal
Historic Continuity theory: Small changes over time
Symbolic Interaction theory: The individual and society
Boxed case 3.1: One individual starts a trend
Boxed case 3.2: The color purple
4. Fashion and Society
Trickle Down theory: Fashion from the top down
Trickle Up theory: Fashion from the bottom up
Scarcity/Rarity: The desire for limited items
Conspicuous consumption: The obvious
Political use of dress: Social movements
Gender: Masculinity, femininity, androgyny
Boxed case 4.1: Sensible British Taste
Boxed case 4.2: La Sape Society
5. Fashion and Culture
Zeitgeist: Sign of the times
Spatial diffusion: Fashion on the move
Cultural identity: Race, ethnicity, and hybridity
Style tribes: Fashion from the street
Boxed case 5.1 Hate couture
6. Conclusion
Consuming fashion: Selecting, purchasing, disposing
One phenomenon, many theories
What is fashion? A paradox
Bibliography
How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.
This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods.
- Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity
- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption
- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform.--Publisher's description.