The fashion business manual : an illustrated guide to building a fashion brand.
Publisher: Hong Kong : Fashionary International Ltd, [2018]Copyright date: ©2018Description: 215 pages : color illustrations, color map ; 24 cmISBN:- 9789887710974
- 9887710970
- Illustrated guide to building a fashion brand
- HD9940.A2 F24 2018
Contents:
Summary: "Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"-- Provided by publisher.
The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Whitecliffe Library General Shelves | General | HD 9940 FAS (Browse shelf(Opens below)) | Available | 0014037 |
"12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover.
Includes bibliographical references (pages 212-215).
The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section.
"Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"-- Provided by publisher.