Managing art : an introduction into principles and conceptions /

Includes bibliographical references.

Prologue -- The arts: its importance and role in the society; art and culture; artists and arts organizations; audiences and the public; critics commentators and the media -- The art of management and managing of the arts: professional business administration and management; problem of transferring business management to the arts; serving the arts by professional management -- Cultural policy, forming an abstraction: introduction and display of the subject; the whole is more than the sum of its parts; the importance of cultural policy for arts management in practice; concepts and instruments of cultural policy -- Professional prospects of arts manager: knowledge, tools and practices; research and training; closing remarks and conclusions.

"Arts management is anything but a mere amalgamation of the world of the arts and the world of business management; it is the confrontation of two opposing methodologies, one being a field of human creativity that produces something new that did not exist before, the other one diving into the existing world of business practice, in order to improve their efficiency." - back cover.