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Swiss Graphic Design : the Origins and Growth of an International Style 1920-1965

By: Publication details: London : Laurence king Publishing, 2006Description: 271 pages ; illustrations ; 27cmISBN:
  • 1856694879
  • 9781856694759
  • 1856694755
  • 9781856694872
Subject(s):
Contents:
1. The New Typography: Towards a New Graphic Design 1920-1938; The 'New', the Arts and Crafts Tradition and the Werkbund Idea; The Bauhaus and Switzerland; Artists as Designers; Art and the New Typography; Principles of the New Typography; Typefaces and Lettering; New Technology, Politics and Social Issue Graphics and Architecture; Exhibitions and Their Posters; The New Photography and Photo-Graphic Design; Graphic Techniques and Printing Methods; Walter Cyliax and Typographische Monatsblatter; Advertising and Graphics; Advertising and Functionalism; The Profession: Organization, Competitions, Training; Abstract Art and the Avant-Garde -- 2. The Survival of Modernism: Conflicts and Contradictions 1939-1949; The Swiss National Exhibition 1939; Wartime; The Italian Connection; The Magazines; Postwar: Coexistence and Confrontations; Exhibitions -- 3. Towards a Swiss Style 1950-1957; 'Individualist' Designers and 'Anonymous' Modernists; Concrete Art, Architecture and Design; The Grid: From Architecture to the Page; The New Generation; Typography and Typefaces -- 4. 'New' Graphic Design 1958-1965; From 'Konstruktive Grafik' to Neue Grafik; Basel: Armin Hofmann and Emil Ruder; TM and 'Integral Typography'; Programmes as Solutions: Karl Gerstner; Aesthetics in Commerce; Trademarks, Logotypes and Corporate Styles; Designers' Books; Art, Commercial Art and Graphic Design -- 5. An International Style; Exporting the Swiss Style; Dismantling the Constructiv Style; Bibliography; Acknowledgements; Index.
Summary: Originating in Russia, Germany and The Netherlands in the 1920s, Modernist graphic design and typography found a firm foothold in Switzerland. This book gives an account of this key period in graphic design history, setting the stylistic developments into the social and cultural context of the times.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General NC 998 HOL (Browse shelf(Opens below)) 1 Available 0006900

1. The New Typography: Towards a New Graphic Design 1920-1938; The 'New', the Arts and Crafts Tradition and the Werkbund Idea; The Bauhaus and Switzerland; Artists as Designers; Art and the New Typography; Principles of the New Typography; Typefaces and Lettering; New Technology, Politics and Social Issue Graphics and Architecture; Exhibitions and Their Posters; The New Photography and Photo-Graphic Design; Graphic Techniques and Printing Methods; Walter Cyliax and Typographische Monatsblatter; Advertising and Graphics; Advertising and Functionalism; The Profession: Organization, Competitions, Training; Abstract Art and the Avant-Garde -- 2. The Survival of Modernism: Conflicts and Contradictions 1939-1949; The Swiss National Exhibition 1939; Wartime; The Italian Connection; The Magazines; Postwar: Coexistence and Confrontations; Exhibitions -- 3. Towards a Swiss Style 1950-1957; 'Individualist' Designers and 'Anonymous' Modernists; Concrete Art, Architecture and Design; The Grid: From Architecture to the Page; The New Generation; Typography and Typefaces -- 4. 'New' Graphic Design 1958-1965; From 'Konstruktive Grafik' to Neue Grafik; Basel: Armin Hofmann and Emil Ruder; TM and 'Integral Typography'; Programmes as Solutions: Karl Gerstner; Aesthetics in Commerce; Trademarks, Logotypes and Corporate Styles; Designers' Books; Art, Commercial Art and Graphic Design -- 5. An International Style; Exporting the Swiss Style; Dismantling the Constructiv Style; Bibliography; Acknowledgements; Index.

Originating in Russia, Germany and The Netherlands in the 1920s, Modernist graphic design and typography found a firm foothold in Switzerland. This book gives an account of this key period in graphic design history, setting the stylistic developments into the social and cultural context of the times.

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