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Helvetica /

Contributor(s): Publisher number: 031 | PlexifilmLanguage: English Subtitle language: English, German Publication details: [London] : Swiss Dots Limited ; Brooklyn, NY : Plexifilm : Distributed by Newvideo, c2007.Description: 1 videodisc (80 mins.) : sd. col. ; 4 3/4 in. + 1 booklet (8 p. : col. ill. ; 19 cm.)Subject(s): Genre/Form: DDC classification:
  • 741.6 22
LOC classification:
  • DVC 9637 (viewing copy)
Contents:
Opening (with Manfred Schulz) -- Massimo Vignelli -- Graphic design in the 1950s -- Amsterdam & Wim Crouwel -- Matthew Carter -- Helvetica story -- Linotype -- Widgco -- Hoefler & Frere-Jones -- Berlin & Erik Spiekermann -- Type's "secret spell" -- Lars Müller -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Democratization -- What we have now.
Production credits:
  • Editor, Shelby Siegel ; director of photography, Luke Geissbühler.
Featuring Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Michael Bierut, Leslie Savan, Tobias Frere-Jones, Jonathan Hoefler, Erik Spiekermann, Neville Brody, Lars Müller, Paula Scher, Stefan Sagmeister, Experimental Jetset, Michael C. Place, Norm.Summary: A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Visual Material Visual Material Whitecliffe Library Audio Visual General DVD 220 (Browse shelf(Opens below)) Available 0010710

Originally produced as a documentary film in 2007.

Special features: Massimo Vignelli -- Wim Crouwel -- Matthew Carter -- Mike Parker -- Otmar Hoefer & Bruno Steinert -- Hermann Zapf -- Hoefler & Frere-Jones -- Erik Spiekermann -- Neville Brody -- Michael Bierut -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Rick Poyner (95 minutes).

Opening (with Manfred Schulz) -- Massimo Vignelli -- Graphic design in the 1950s -- Amsterdam & Wim Crouwel -- Matthew Carter -- Helvetica story -- Linotype -- Widgco -- Hoefler & Frere-Jones -- Berlin & Erik Spiekermann -- Type's "secret spell" -- Lars Müller -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Democratization -- What we have now.

Editor, Shelby Siegel ; director of photography, Luke Geissbühler.

Featuring Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Michael Bierut, Leslie Savan, Tobias Frere-Jones, Jonathan Hoefler, Erik Spiekermann, Neville Brody, Lars Müller, Paula Scher, Stefan Sagmeister, Experimental Jetset, Michael C. Place, Norm.

A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.

Not rated.

DVD; region 1; NTSC; Dolby Digital; presented in the widescreen aspect ratio of the film's original theatrical exhibition, 1.78:1.

In English with optional subtitles in English or German.

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