Fashion entrepreneur : starting your own fashion business /
Series: Fashion design series ; 3.Publication details: [Auckland, N.Z.?] : Burke Pub., ©2008.Description: 173 pages : color illustrations ; 30 cmISBN:- 9780958273305
- 0958273308
- HD9940 .B87 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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Whitecliffe Library General Shelves | General | TT 497 BUR (Browse shelf(Opens below)) | 1 | Available | 0007602 | ||
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Book
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Whitecliffe Library General Shelves | General | TT 497 BUR (Browse shelf(Opens below)) | 1 | Available | 0007474 |
Reprinted: 2009.
Includes bibliographical references and index.
Fashion entrepreneur' runaway to success -- Opportunities in the fashion and creative industries -- Fashion entrepreneurs' traits -- Networking -- Competitive advantage -- Business plans -- Starting your own business -- Market research -- Marketing and branding -- Sales and negotiation -- Design and production cycle -- Sources of finance -- Small business accounts -- Project management skills.
The only book you will ever need to start your own business. The book outlines the traits and techniques fashion designers use to set up small business. The topics include creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run it successfully.
