Amazon cover image
Image from Amazon.com

Brand identity for television : with knobs on /

By: Publication details: London : Phaidon, ©1997.Description: 240 pages : illustrations (chiefly color) ; 26 x 30 cmISBN:
  • 0714834475
  • 9780714834474
Subject(s): LOC classification:
  • PN1992.8.G7 L36 1997
  • NC1002.L63 L36 1997
Contents:
Introduction / Jeremy Myerson -- Brand identity for television -- Turning on to television -- Launching Channel 4 -- Discovering marketing -- Repositioning BBC1 and BBC2 -- Exploring foreign fields -- Finding common ground.
Summary: In this book Martin Lambie-Nairn offers a unique insight into the discipline of television brand identity. Opening in the expanding world of commercial television in the 1960s, Lambie-Nairn goes on to describe how he pioneered new graphic techniques in current affairs during the 1970s, his production of the computer-animated Channel 4 identity in the 1980s and his subsequent revision of the identities for BBC1 and BBC2. His extensive work for television stations in Europe, the USA and New Zealand is also included. Illustrated with colour stills, models and preliminary sketches from Lambie-Nairn's notebooks, this book reveals how key identities, symbols and sequences were achieved. The central narrative is complemented by contributions from other important figures in the television industry, including Jeremy Isaacs and Alan Yentob.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General NC 1003 LAM (Browse shelf(Opens below)) 1 Available 0000869

Includes bibliographical references (page 237) and index.

Introduction / Jeremy Myerson -- Brand identity for television -- Turning on to television -- Launching Channel 4 -- Discovering marketing -- Repositioning BBC1 and BBC2 -- Exploring foreign fields -- Finding common ground.

In this book Martin Lambie-Nairn offers a unique insight into the discipline of television brand identity. Opening in the expanding world of commercial television in the 1960s, Lambie-Nairn goes on to describe how he pioneered new graphic techniques in current affairs during the 1970s, his production of the computer-animated Channel 4 identity in the 1980s and his subsequent revision of the identities for BBC1 and BBC2. His extensive work for television stations in Europe, the USA and New Zealand is also included. Illustrated with colour stills, models and preliminary sketches from Lambie-Nairn's notebooks, this book reveals how key identities, symbols and sequences were achieved. The central narrative is complemented by contributions from other important figures in the television industry, including Jeremy Isaacs and Alan Yentob.

Powered by

Koha

Provided by

Hosted by

Catalyst IT