Local cover image
Local cover image
Amazon cover image
Image from Amazon.com

Contemporary advertising /

By: Contributor(s): Series: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, ©1994.Edition: 5th edDescription: xxx, 573, [81] pages : illustrations (some color) ; 29 cmISBN:
  • 025613412X
  • 9780256134124
  • 0256184143
  • 9780256184143
Subject(s): LOC classification:
  • HF5821 .B62 1994
Contents:
Advertising perspectives -- Developing marketing and advertising strategies -- Creating advertisements and commercials -- Advertising media -- Integrated marketing communications.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General HF 5821 ARE (Browse shelf(Opens below)) 1 Available 0001077

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

Advertising perspectives -- Developing marketing and advertising strategies -- Creating advertisements and commercials -- Advertising media -- Integrated marketing communications.

Click on an image to view it in the image viewer

Local cover image

Powered by

Koha

Provided by

Hosted by

Catalyst IT