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Typographica /

By: Publication details: New York : Princeton Architectural Press, ©2002.Description: 144 pages : illustrations (some color) ; 29 cmISBN:
  • 1568982984
  • 9781568982984
Subject(s): LOC classification:
  • Z119.T993 P69 2002
Contents:
1. New formations -- 2. Designer as editor -- 3. Assimilating the avant-garde -- 4. Camera as pen -- Emphatic fist, informative arrow -- Street level -- 5. Images and words are breeding -- Articles published in Typographica -- Exhibitions about Typographica.
Summary: ""The magazine Typrographica--brainchild of the founder, editor, designer and renowned typographer Herbert Spencer--had a brief life, a total of 32 issues published between 1949 and 1967. But its influence stretched--and stretches-- far beyond its modest distribution and print runs of the time. Indeed, for many graphic designers, Typographica is something of an obsession, to be collected if and when found, savored, and poured over for designs, and techniques not seen since. Remarkably, Spencer never intended to turn a profit, so no expenses were spared in the making of the magazine. Different papers, letterpress, tip-ins, and more were all employed in the presentation of an eclectic range of subject matter: Braille, locomotive lettering, sex and typography, typewriter faces, street lettering, matches, and avant-garde poetry all found their way into the magazine. Rick Poynor founding editor of Eye, recreates the excitement of Typographica in this carefully researched, accessibly written, and beautifully illustrated book that pays tribute to the man and the magazine that changed the course of graphic design.""--Publisher's description.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General Z 250 POR (Browse shelf(Opens below)) 1 Available 0006012

Includes bibliographical references (pages 140-144).

1. New formations -- 2. Designer as editor -- 3. Assimilating the avant-garde -- 4. Camera as pen -- Emphatic fist, informative arrow -- Street level -- 5. Images and words are breeding -- Articles published in Typographica -- Exhibitions about Typographica.

""The magazine Typrographica--brainchild of the founder, editor, designer and renowned typographer Herbert Spencer--had a brief life, a total of 32 issues published between 1949 and 1967. But its influence stretched--and stretches-- far beyond its modest distribution and print runs of the time. Indeed, for many graphic designers, Typographica is something of an obsession, to be collected if and when found, savored, and poured over for designs, and techniques not seen since. Remarkably, Spencer never intended to turn a profit, so no expenses were spared in the making of the magazine. Different papers, letterpress, tip-ins, and more were all employed in the presentation of an eclectic range of subject matter: Braille, locomotive lettering, sex and typography, typewriter faces, street lettering, matches, and avant-garde poetry all found their way into the magazine. Rick Poynor founding editor of Eye, recreates the excitement of Typographica in this carefully researched, accessibly written, and beautifully illustrated book that pays tribute to the man and the magazine that changed the course of graphic design.""--Publisher's description.

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