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Strategic Fashion Management : Concepts, Models and Strategies for Competitive Advantage.

By: Publisher: London : Taylor and Francis, 2017Edition: First editionDescription: 1 online resourceISBN:
  • 9781351662222
  • 9781315160344
  • 131516034X
  • 1351662228
Subject(s): Genre/Form: LOC classification:
  • HD9940.A2 T45 2018
Online resources:
Contents:
The business environment: industry dynamics and value drivers -- Emerging markets: a new paradigm -- Strategy: creating and capturing a competitive advantage -- Creating winning business models: past, present and future -- Brand management: leveraging the fundamentals -- Innovation driven growth: the formula for success -- Mergers and acquisitions: deal strategy, execution and integration -- Management and leadership: approaches, styles and activities -- Culture and inclusion: capabilities, diversity and action -- Work-life harmony: strategies for successful assimilation -- The future of fashion: a new reality.
Scope and content: "Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduates and postgraduate students studying fashion management or marketing and those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry."--Provided by publisher.
List(s) this item appears in: eBooks - Fashion & Sustainability
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Holdings
Item type Current library Collection Call number Status Date due Barcode
E-Book E-Book Whitecliffe Library Online Resource E-Collection E-BOOK (Browse shelf(Opens below)) Online Access - Please see the link E68

The business environment: industry dynamics and value drivers -- Emerging markets: a new paradigm -- Strategy: creating and capturing a competitive advantage -- Creating winning business models: past, present and future -- Brand management: leveraging the fundamentals -- Innovation driven growth: the formula for success -- Mergers and acquisitions: deal strategy, execution and integration -- Management and leadership: approaches, styles and activities -- Culture and inclusion: capabilities, diversity and action -- Work-life harmony: strategies for successful assimilation -- The future of fashion: a new reality.

"Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduates and postgraduate students studying fashion management or marketing and those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry."--Provided by publisher.

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