Herb Lubalin : typographer
Series: Unit (London, England) ; 25.Publisher: London : Unit Editions, [2016]Copyright date: ©2016Description: 203 pages : illustrations ; 25 cmISBN:- 9780993231650
- 0993231659
- NC999.4.L8 S53 2016
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Whitecliffe Library General Shelves | General | NC 999 LUB SHA (Browse shelf(Opens below)) | Available | 0013051 |
Herb Lubalin claimed not to be a great typographer. ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This new book proves the opposite. On every page it features Lubalin’s typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation. He even had names for what he did: he described it as ‘graphic expressionism’ or ‘conceptual typography’. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn’t been seen before.