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Graphic design thinking : beyond brainstorming /

Contributor(s): Series: Design briefsPublication details: New York : Princeton Architectural Press ; Baltimore : Maryland Institute College of Art, 2011, ©2011. Publication details: New York : Princeton Architectural Press ; Baltimore : Maryland Institute College of Art, ©2011.Edition: 1st edDescription: 184 pages : illustrations (some color) ; 22 cmISBN:
  • 9781568989792
  • 1568989792
Other title:
  • Beyond brainstorming
Subject(s): LOC classification:
  • NC997 .G674 2011
Contents:
How to define problems -- How to get ideas -- How to create form -- How designers think.
Summary: The design process involves researching, inventing, and expressing ideas. Sometimes concepts seem to pop out of nowhere, but just as often they result from deliberate techniques. Many designers start a project wit brainstorming, an open-ended search for initial directions. Brainstorming, however, is just the beginning in a designer's quest for useful and inspiring ideas. Graphic Design Thinking: Beyond Brainstorming presents dozens of tools and techniques, ranging from quick, seat-of-the-pants approaches to more formal research tools, such as focus groups and co-design. At the book's core are techniques for releasing creative energy and stimulating fresh thinking to arrive at compelling and viable solutions. Each method is illustrated with visual demonstrations and case studies that show design processes at work. Also featured are discussions with leading professionals--including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Maira Kalman, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezky--about how they get ideas and what they do when the well runs dry.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General NC 997 GRA (Browse shelf(Opens below)) 1 Available 0008755

Includes bibliographical references and index.

How to define problems -- How to get ideas -- How to create form -- How designers think.

The design process involves researching, inventing, and expressing ideas. Sometimes concepts seem to pop out of nowhere, but just as often they result from deliberate techniques. Many designers start a project wit brainstorming, an open-ended search for initial directions. Brainstorming, however, is just the beginning in a designer's quest for useful and inspiring ideas. Graphic Design Thinking: Beyond Brainstorming presents dozens of tools and techniques, ranging from quick, seat-of-the-pants approaches to more formal research tools, such as focus groups and co-design. At the book's core are techniques for releasing creative energy and stimulating fresh thinking to arrive at compelling and viable solutions. Each method is illustrated with visual demonstrations and case studies that show design processes at work. Also featured are discussions with leading professionals--including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Maira Kalman, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezky--about how they get ideas and what they do when the well runs dry.

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