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The order of things : an archaeology of the human sciences /

By: Language: English Original language: French Series: World of man (London, England)Publication details: London : Routledge, 1989, ©1970.Description: xxiv, 387 pages : illustrations ; 24 cmISBN:
  • 0415040191
  • 9780415040198
Uniform titles:
  • Mots et les choses. English
Subject(s): Genre/Form: LOC classification:
  • AZ101 .F6913 1989
Contents:
List of illustrations -- Acknowledgements -- 1. Introduction -- 2. Max Black's interaction theory of metaphor -- 3. Towards a theory of pictorial metaphor: Relevant studies -- 4. Advertising: Word and image and levels of context -- 5. Communicator and addressee in the advertising message: Relevance theory perspectives -- 6. Pictorial metaphor in advertisements and billboards: Case studies -- 7. Individuals' responses to three IBM billboards: An exploratory experiment -- 8. Closing remarks -- Notes -- Bibliography -- Index.
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Book Book Whitecliffe Library General Shelves General B 2430 FOU (Browse shelf(Opens below)) 1 Available Donated by Erich Ranfft, 2018. 0016307

Translation of: Les mots et les choses; une archéologie des sciences humaines.

"This translation first published in ... 1970."

"First published in paperback in 1974."

Includes bibliographical references.

List of illustrations -- Acknowledgements -- 1. Introduction -- 2. Max Black's interaction theory of metaphor -- 3. Towards a theory of pictorial metaphor: Relevant studies -- 4. Advertising: Word and image and levels of context -- 5. Communicator and addressee in the advertising message: Relevance theory perspectives -- 6. Pictorial metaphor in advertisements and billboards: Case studies -- 7. Individuals' responses to three IBM billboards: An exploratory experiment -- 8. Closing remarks -- Notes -- Bibliography -- Index.

Translation of: Les mots et les choses : une archéologie des sciences humaines.

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