Marketing in New Zealand /
Publication details: Auckland, N.Z. : Longman, 1999.Edition: 2nd edDescription: viii, 232 pages : illustrations ; 24 cmISBN:- 0582718732 (pbk.)
- 9780582718739 (pbk.)
- HF5415.12.N44 B63 1999
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Whitecliffe Library General Shelves | General | HF 5415 BOA (Browse shelf(Opens below)) | 1 | Available | 0001768 |
On cover: Recommended by the New Zealand Institute of Management.
First ed. published with title: Marketing. Auckland, N.Z. : Longman Paul, 1995.
Includes bibliographical references (p. 223-225) and index.
1. The marketing concept -- 2. The marketing environment -- 3. Marketing planning -- 4. Market segmentation -- 5. Marketing information systems (MKIS) -- 6. Marketing research -- 7. Consumer behaviour -- 8. Product -- 9. Service and not for profit -- 10. Place: channels of distribution -- 11. Price -- 12. Promotion -- 13. International marketing.
Covers the basic principles of marketing and provides an up-to-date introduction to marketing as it is practised in New Zealand today. Marketing processes are described in detail and diagrams are used to illustrate a variety of concepts that are dealt with in the text. Includes case studies based on interviews with representatives of thirteen New Zealand organisations.