Penguin by design : a cover story, 1935-2005 /
Publication details: New York : Penguin Books, 2005.Description: 255 pages : color illustrations ; 22 cmISBN:- 0141024232
- 9780141024233
- Z325.P42 B35 2005
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Whitecliffe Library General Shelves | General | Z 122 BAI (Browse shelf(Opens below)) | 1 | Available | 0006949 |
Includes bibliographical references (pages 247-249) and index.
I. Establishing paperback publishing, 1935-46 -- II. Consistency and competition, 1947-59 -- III. Art direction and graphic design, 1960-70 -- IV. Life after Lane, 1970-95 -- V. Re-inventing the brand, 1996-2005.
"Ever-since the creation of the first Pengum paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history." "By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book-cover design and the role of artists and designers in creating and defining the Penguin look. Coupling in-depth analysis of designers - from Jan Tschichold to Romek Marber - with a broad survey of the range of series and titles published - from early Penguins and Pelicans, to wartime and 1960s Specials, Classics, fiction and reference - this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration and printing techniques."--Jacket.