02107cam a2200313Ia 4500
ACAD
20220324153012.0
111206s2011 caua 001 0 eng d
1584234458
9781584234456
(OCoLC)767702991
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eng
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NACAD
HF5415.1255
.B54 2011
Big brand theory /
Berkeley, CA :
Gingko Press,
©2011.
255 pages :
chiefly color illustrations ;
28 cm
Includes index of design agencies, including a brief description and company URL.
Lifestyle goods & services --
Food & drink --
Fashion --
Culture & promotion.
Big Brand Theory is a compilation featuring the highest-profile branding campaigns and providing a resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H & M, Nike, Issey Miyake, Lacoste, Levi's, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nike s featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is a guide through a variety of industries to reveal what really works in the world of branding.
Branding (Marketing)
Case studies
Pictorial works.
Brand name products
Pictorial works.
Marketing
gnd
Wang, Shaoqiang,
editor.
lcc
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HELD BY NACAD - 112 OTHER HOLDINGS
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