TY - BOOK AU - English,Marc TI - Designing identity: graphic design as a business strategy SN - 1564966801 PY - 2000/// CY - Gloucester, Mass. PB - Rockport Publishers KW - Graphic design (Typography) KW - Commercial art KW - Advertising KW - Corporate image KW - Graphic arts N1 - Means to an end : communication, community, commerce, and culture; Marc English --; Logos, flags, and escutcheons : elements of effective corporate symbols; Paul Rand --; Corporate : the global approach; Sametz Blackstone --; Entertainment : from the ground up; Big Blue Dot --; Hospitality : design for destination; Clement Mok --; Institutional : depth and breadth; Plus Design --; Packaging : formula for mystique; Sandstrom Design --; Product : beyond nuts and bolts; Skolos Wedell --; Recreation : carving a niche; JDK Design --; Retail : the details count; Adams, Morioka --; Service : equity and tradition; Goldsmith Partners ER -