TY  - BOOK
AU  - McKelvey,Kathryn
AU  - Munslow,Janine
TI  - Fashion design: process, innovation & practice 
SN  - 0632055995
AV  - TT507 .M384 2003
PY  - 2003///
CY  - Osney Mead, Oxford, UK, Malden, MA, USA
PB  - Blackwell Science
KW  - Fashion design
KW  - Vocational guidance
KW  - Fashion
N1  - Includes bibliographical references (page 224) and index; Analysing the Brief --; Innovation --; Exercises to Promote Innovation --; Developing Designs -- Quickstart Exercise --; Research Inspiration --; Research Direction --; Design Process --; Design for Specialist Markets --; Designing Ranges and Collections --; Decision Making --; Design Using the Computer --; Promotion/Graphics --; Promotion/Styling --; Portfolio --; Fashion Careers --; Case Study
N2  - "The analytical problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends. A problem-solving approach is used to encourage the development of versatility and special attention is paid to computer-aided design and employment opportunities."--Jacket
ER  -