TY - BOOK AU - Lupton,Ellen AU - Miller,J.Abbott TI - Design writing research: writing on graphic design SN - 0714838519 PY - 1999/// CY - London PB - Phaidon KW - Graphic design (Typography) KW - United States KW - History KW - 20th century KW - Commercial art KW - Magazine illustration KW - Illustration of books KW - fast N1 - Includes bibliographical references (pages 204-205) and index; Deconstruction and graphic design -- Counting sheep -- Period styles -- Modern Hieroglyphs -- Language of dreams -- Body of the book -- Laws of the letter -- Language of vision -- Disciplines of design -- Line art -- McLuhan/Fiore -- White on black on gray -- Pictures for rent -- Subliminal seduction -- McPaper -- Low and high -- Graphic design in America N2 - "This critical study of graphic design and typography is a source for anyone interested in the art and history of books, letterforms, symbols, advertising, and theories of visual and verbal communication. A section on theory considers the centrality of the written and printed word to post-structuralism and deconstruction. A wide range of design practices are discussed, from the history of punctuation and the origins of international pictograms to the structure of modern typography. A section on media looks at the role of design in mass communications with essays on stock photography, visual journalism, illustration, advertising and vernacular design cultures. The book closes with history, a section organised as a time line spanning 200 years of design in America. These historical case studies show how the modern profession of graphic design emerged in response to cultural, political and economic developments in the US." --Publisher ER -