Brand identity for television
with knobs on
Lambie-Nairn, Martin.
creator
text
bibliography
enk
London
Phaidon
©1997
1997
monographic
eng
240 pages : illustrations (chiefly color) ; 26 x 30 cm
In this book Martin Lambie-Nairn offers a unique insight into the discipline of television brand identity. Opening in the expanding world of commercial television in the 1960s, Lambie-Nairn goes on to describe how he pioneered new graphic techniques in current affairs during the 1970s, his production of the computer-animated Channel 4 identity in the 1980s and his subsequent revision of the identities for BBC1 and BBC2. His extensive work for television stations in Europe, the USA and New Zealand is also included. Illustrated with colour stills, models and preliminary sketches from Lambie-Nairn's notebooks, this book reveals how key identities, symbols and sequences were achieved. The central narrative is complemented by contributions from other important figures in the television industry, including Jeremy Isaacs and Alan Yentob.
Introduction / Jeremy Myerson -- Brand identity for television -- Turning on to television -- Launching Channel 4 -- Discovering marketing -- Repositioning BBC1 and BBC2 -- Exploring foreign fields -- Finding common ground.
Includes bibliographical references (page 237) and index.
e-uk---
LOGO
Television graphics
Television advertising
Great Britain
Corporate Identity
Design
PN1992.8.G7 L36 1997
NC1002.L63 L36 1997
0714834475
9780714834474
DLC
980514
20190920085642.0
eng