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GEN
MAIN
MAIN
GEN
2001-06-18
0.00
2
NC 1003 LAM
0000869
2023-12-07 15:25:06
2018-03-27
1
0.00
2015-07-08
BK
2146
2146
NACAD
20190920085642.0
980514s1997 enka b 001 0 eng
0714834475
9780714834474
DLC
eng
DLC
BTCTA
YDXCP
Z5U
CRU
DEBBG
VMC
BDX
OCLCO
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OCLCQ
YT1
DDD
UAB
OCLCQ
OCLCO
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LCOAD
UKMGB
CNCGM
OCLCQ
OCLCO
DCT
BUF
OCLCO
OCLCA
NACAD
e-uk---
PN1992.8.G7
L36 1997
NC1002.L63
L36 1997
Lambie-Nairn, Martin.
Brand identity for television :
with knobs on /
London :
Phaidon,
©1997.
240 pages :
illustrations (chiefly color) ;
26 x 30 cm
Includes bibliographical references (page 237) and index.
Introduction /
Jeremy Myerson --
Brand identity for television --
Turning on to television --
Launching Channel 4 --
Discovering marketing --
Repositioning BBC1 and BBC2 --
Exploring foreign fields --
Finding common ground.
In this book Martin Lambie-Nairn offers a unique insight into the discipline of television brand identity. Opening in the expanding world of commercial television in the 1960s, Lambie-Nairn goes on to describe how he pioneered new graphic techniques in current affairs during the 1970s, his production of the computer-animated Channel 4 identity in the 1980s and his subsequent revision of the identities for BBC1 and BBC2. His extensive work for television stations in Europe, the USA and New Zealand is also included. Illustrated with colour stills, models and preliminary sketches from Lambie-Nairn's notebooks, this book reveals how key identities, symbols and sequences were achieved. The central narrative is complemented by contributions from other important figures in the television industry, including Jeremy Isaacs and Alan Yentob.
LOGO
Fernsehsendung
gnd
Television graphics.
Television advertising
Great Britain.
Corporate Identity
gnd
Design
gnd
lcc
BK
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