TY - BOOK AU - Moeran,Brian TI - The magic of fashion: ritual, commodity, glamour T2 - Anthropology & Business SN - 9780367356316 AV - GT525 .M64 2016 PY - 2016/// CY - London PB - Routledge KW - Fashion KW - Social aspects KW - Fashion merchandising KW - Fashion photography KW - Periodicals KW - Electronic books N1 - Originally published 2015 by Left Coast Press, Inc; Includes bibliographical references and index; Ch. 1. First look -- ch. 2. Points of view -- ch. 3. A word from your editor -- ch. 4. Theoretical bling -- ch. 5. People are talking about -- ch. 6. In every issue -- ch. 7. Magical system -- ch. 8. Shamans & spells -- ch. 9. Beauty mantras -- ch. 10. Mane charms -- ch. 11. Smellbound alchemy N2 - Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites UR - https://go.openathens.net/redirector/whitecliffe.ac.nz?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9781315417974 ER -