Amazon cover image
Image from Amazon.com

Paul Rand : a designer's art

By: Contributor(s): Publisher: New York : Princeton Architectural Press, 2016Edition: First Princeton Architectural Press editionDescription: xiv, 246 pages : illustrations ; 27 cmISBN:
  • 9781616894863
  • 1616894865
Uniform titles:
  • Paul Rand, a designer's art
Subject(s): LOC classification:
  • NC997 .R278 2016
Contents:
Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.
Summary: A comprehensive collection of the best work of Paul Rand, who was one of the world's leading graphic designers, Paul Rand: A Designer's Art gives unique insight into Rand's design process and theory.Other editions: Reproduction of (manifestation):: Rand, Paul, 1914-1996. Paul Rand, a designer's art.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General NC 997 RAN (Browse shelf(Opens below)) Available 0013565

Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.

A comprehensive collection of the best work of Paul Rand, who was one of the world's leading graphic designers, Paul Rand: A Designer's Art gives unique insight into Rand's design process and theory.

Powered by

Koha

Provided by

Hosted by

Catalyst IT