Paul Rand : a designer's art
Publisher: New York : Princeton Architectural Press, 2016Edition: First Princeton Architectural Press editionDescription: xiv, 246 pages : illustrations ; 27 cmISBN:- 9781616894863
- 1616894865
- Paul Rand, a designer's art
- NC997 .R278 2016
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Whitecliffe Library General Shelves | General | NC 997 RAN (Browse shelf(Opens below)) | Available | 0013565 |
Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.
A comprehensive collection of the best work of Paul Rand, who was one of the world's leading graphic designers, Paul Rand: A Designer's Art gives unique insight into Rand's design process and theory.