Sustainable fashion : consumer awareness and educationSeries: Textile science and clothing technologyPublisher: Singapore : Springer, Copyright date: ©2019Description: 75 pages : illustrations (some color) ; 25 cmISBN:
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|Book||Whitecliffe Library General Shelves||General||TT 507 SUS (Browse shelf(Opens below))||Available||0016813|
Includes bibliographical references.
Consumer’s Awareness on Sustainable Fashion / R. Rathinamoorthy -- Motives of Sharing: Examining Participation in Fashion Reselling and Swapping Markets / Sarah Netter & Esben Rahbek Gjerdrum Pedersen -- Fashion as a Matter of Values. On How a Transformative Educating Process Can Initiate a Positive Change / Mélanie Sburlino.
This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.