Marketing culture and the arts /
Language: English Original language: French Copyright date: ©2012Edition: 4th editionDescription: xxi, 321 pages : illustrations ; 23 cmISBN:- 9782980860256
- 2980860255
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Whitecliffe Library General Shelves | General | HF 5415 COL (Browse shelf(Opens below)) | 1 | Available | 0010134 |
Includes bibliographical references and index.
This book is written for managers of cultural enterprises of all types, whether large of small, non-profit or commercial, local or international, part of the cultural industry of a creative venture. In addition to presenting basic marketing concepts, it discusses how these have traditionally been applied and, most importantly, how they apply to the specific context of culture and the arts. For cultural managers interested in marketing, this book offers an analytical framework and a series of reflections that will help them assess their current practices while providing a frame of reference for selecting future courses of action.