Strategic management in the arts /Publisher: New York : Routledge, 2013Description: xvii, 358 pages ; 26 cmISBN:
|Item type||Current library||Collection||Call number||Copy number||Status||Date due||Barcode|
|Book||Whitecliffe Library General Shelves||General||HF 5415 VAR (Browse shelf(Opens below))||1||Available||0009489|
Includes bibliographical references (pages 325-336) and index.
Innovation and entrepreneurship in the arts: a strategic approach -- Strategic management: essence, role and phases -- Strategic planning process, methods and types of plans -- Strategic thinking: vision, mission and objectives -- Strategic analysis: : the arts organisation and its environment -- Choice of strategies -- Marketing, creative programming and audience development plan -- Human resource management plan -- Technological and production plan -- Financial and fundraising plan -- Implementation, monitoring and strategic reflection.
"This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management"-- Provided by publisher.