Big brand theory /

Contributor(s):

Wang, Shaoqiang [editor.]

1584234458
9781584234456

Subject(s):

LOC classification:

HF5415.1255 .B54 2011

Contents:

Lifestyle goods & services -- Food & drink -- Fashion -- Culture & promotion.

Summary: Big Brand Theory is a compilation featuring the highest-profile branding campaigns and providing a resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H & M, Nike, Issey Miyake, Lacoste, Levi's, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nike s featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is a guide through a variety of industries to reveal what really works in the world of branding.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Whitecliffe Library General Shelves	General	H 69 BIG (Browse shelf(Opens below))	1	Available		0009350

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Previous	H 62 SOC Social science research in New Zealand :	H 62 STA Qualitative Research :	H 62 WAY Wayfinding and critical autoethnography	H 69 BIG Big brand theory /	HA 29 GUI A guide to good survey design.	HB 171 RAW Doughnut economics : seven ways to think like a 21st-century economist	HB 171 TIS Economics in our society	Next

Includes index of design agencies, including a brief description and company URL.

Lifestyle goods & services -- Food & drink -- Fashion -- Culture & promotion.

Big Brand Theory is a compilation featuring the highest-profile branding campaigns and providing a resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H & M, Nike, Issey Miyake, Lacoste, Levi's, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nike s featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is a guide through a variety of industries to reveal what really works in the world of branding.