Amazon cover image
Image from Amazon.com

Big brand theory /

Contributor(s): Publication details: Berkeley, CA : Gingko Press, ©2011.Description: 255 pages : chiefly color illustrations ; 28 cmISBN:
  • 1584234458
  • 9781584234456
Subject(s): LOC classification:
  • HF5415.1255 .B54 2011
Contents:
Lifestyle goods & services -- Food & drink -- Fashion -- Culture & promotion.
Summary: Big Brand Theory is a compilation featuring the highest-profile branding campaigns and providing a resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H & M, Nike, Issey Miyake, Lacoste, Levi's, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nike s featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is a guide through a variety of industries to reveal what really works in the world of branding.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General H 69 BIG (Browse shelf(Opens below)) 1 Available 0009350

Includes index of design agencies, including a brief description and company URL.

Lifestyle goods & services -- Food & drink -- Fashion -- Culture & promotion.

Big Brand Theory is a compilation featuring the highest-profile branding campaigns and providing a resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H & M, Nike, Issey Miyake, Lacoste, Levi's, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nike s featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is a guide through a variety of industries to reveal what really works in the world of branding.

Powered by

Koha

Provided by

Hosted by

Catalyst IT