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Designing identity : graphic design as a business strategy /

Contributor(s): Publication details: Gloucester, Mass. : Rockport Publishers, 2000.Description: 144 p. : col. ill. ; 24 cmISBN:
  • 1564966801
Other title:
  • Graphic design as a business strategy
Subject(s):
Contents:
Means to an end : communication, community, commerce, and culture / Marc English -- Logos, flags, and escutcheons : elements of effective corporate symbols / Paul Rand -- Corporate : the global approach / Sametz Blackstone -- Entertainment : from the ground up / Big Blue Dot -- Hospitality : design for destination / Clement Mok -- Institutional : depth and breadth / Plus Design -- Packaging : formula for mystique / Sandstrom Design -- Product : beyond nuts and bolts / Skolos Wedell -- Recreation : carving a niche / JDK Design -- Retail : the details count / Adams, Morioka -- Service : equity and tradition / Goldsmith Partners.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General NC 998 ENG (Browse shelf(Opens below)) 1 Available 0000728

Means to an end : communication, community, commerce, and culture / Marc English -- Logos, flags, and escutcheons : elements of effective corporate symbols / Paul Rand -- Corporate : the global approach / Sametz Blackstone -- Entertainment : from the ground up / Big Blue Dot -- Hospitality : design for destination / Clement Mok -- Institutional : depth and breadth / Plus Design -- Packaging : formula for mystique / Sandstrom Design -- Product : beyond nuts and bolts / Skolos Wedell -- Recreation : carving a niche / JDK Design -- Retail : the details count / Adams, Morioka -- Service : equity and tradition / Goldsmith Partners.

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