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Semiotics : the basics /

By: Series: Basics (Routledge (Firm))Publication details: London ; New York : Routledge, ©2007.Edition: 2nd edDescription: xviii, 307 pages : illustrations ; 21 cmISBN:
  • 0415363764
  • 9780415363761
  • 0415363756
  • 9780415363754
  • 0203014936
  • 9780203014936
Subject(s): LOC classification:
  • P99 .C463 2007
Contents:
Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect -- Going further.
Summary: This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General P 99 CHA (Browse shelf(Opens below)) 1 Available 0011932

Includes bibliographical references (pages 265-292) and index.

Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect -- Going further.

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description.

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