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Selling culture : magazines, markets, and class at the turn of the century /
Series: The Haymarket seriesPublication details: London ; New York : Verso, 1998, ©1996.Edition: 1st paperback edDescription: viii, 411 pages : illustrations ; 25 cmISBN:- 1859841104
- 9781859841105
- 1859849741
- 9781859849743
Contents:
The experience -- The origins of mass culture -- Explaining things -- What capitalists needed -- Moving the goods -- Advertising: New practices, new relations -- Readers, consumers: The professional- managerial class -- The discourse of advertising -- Charting social space -- Fiction's inadvertent love song -- Considerations.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Whitecliffe Library General Shelves | General | HF 5813 OHM (Browse shelf(Opens below)) | 1 | Available | 0005821 |
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| HF 5801 USA US Ad review : | HF 5804 MAC Creating desire / | HF 5805 ADV Advertising's ten best of the decade, 1980-1990. | HF 5813 OHM Selling culture : | HF 5821 ARE Contemporary advertising / | HF 5825 SHA Copywriting : successful writing for design, advertising and marketing / | HF 5845 DOO Confessions of a window dresser : tales from a life in fashion / |
Includes bibliographical references (pages 365-400) and index.
The experience -- The origins of mass culture -- Explaining things -- What capitalists needed -- Moving the goods -- Advertising: New practices, new relations -- Readers, consumers: The professional- managerial class -- The discourse of advertising -- Charting social space -- Fiction's inadvertent love song -- Considerations.
