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Selling culture : magazines, markets, and class at the turn of the century /

By: Series: The Haymarket seriesPublication details: London ; New York : Verso, 1998, ©1996.Edition: 1st paperback edDescription: viii, 411 pages : illustrations ; 25 cmISBN:
  • 1859841104
  • 9781859841105
  • 1859849741
  • 9781859849743
Subject(s): Genre/Form:
Contents:
The experience -- The origins of mass culture -- Explaining things -- What capitalists needed -- Moving the goods -- Advertising: New practices, new relations -- Readers, consumers: The professional- managerial class -- The discourse of advertising -- Charting social space -- Fiction's inadvertent love song -- Considerations.
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Includes bibliographical references (pages 365-400) and index.

The experience -- The origins of mass culture -- Explaining things -- What capitalists needed -- Moving the goods -- Advertising: New practices, new relations -- Readers, consumers: The professional- managerial class -- The discourse of advertising -- Charting social space -- Fiction's inadvertent love song -- Considerations.

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