Creativity for graphic designers : a real-world guide to idea generation--from defining your message to selecting the best idea for your printed piece /
Publication details: Cincinnati, OH : North Lights Books, ©1995.Edition: 1st pbk. edDescription: 138 pages : illustrations (some color) ; 28 cmISBN:- 158180055X
- 9781581800555
- NC1001 .O43 2000
Contents:
Summary: A real-world guide to generating original, dynamic and viable ideas. Twenty-five case studies show how award-winning designers imaging, polish and sell their designs.
1. Preparing for Ideas -- Getting to the message -- Preparing the client for creativity -- Beyond the client interview -- processing the information -- 2. Getting to Ideas -- Brainstorming alone -- Brainstorming in a group -- Merging words and images -- Creative word play -- Beyond ideas -- 3. Growing Ideas -- Editing ideas -- Adding substance to concept -- Understanding style -- Pushing ideas -- Remember the audience, in spite of the client -- Managing client expectations.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | Whitecliffe Library General Shelves | General | NC 1001 OLD (Browse shelf(Opens below)) | 1 | Available | 0005689 |
Includes index.
1. Preparing for Ideas -- Getting to the message -- Preparing the client for creativity -- Beyond the client interview -- processing the information -- 2. Getting to Ideas -- Brainstorming alone -- Brainstorming in a group -- Merging words and images -- Creative word play -- Beyond ideas -- 3. Growing Ideas -- Editing ideas -- Adding substance to concept -- Understanding style -- Pushing ideas -- Remember the audience, in spite of the client -- Managing client expectations.
A real-world guide to generating original, dynamic and viable ideas. Twenty-five case studies show how award-winning designers imaging, polish and sell their designs.