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Creativity for graphic designers : a real-world guide to idea generation--from defining your message to selecting the best idea for your printed piece /

By: Publication details: Cincinnati, OH : North Lights Books, ©1995.Edition: 1st pbk. edDescription: 138 pages : illustrations (some color) ; 28 cmISBN:
  • 158180055X
  • 9781581800555
Subject(s): LOC classification:
  • NC1001 .O43 2000
Contents:
1. Preparing for Ideas -- Getting to the message -- Preparing the client for creativity -- Beyond the client interview -- processing the information -- 2. Getting to Ideas -- Brainstorming alone -- Brainstorming in a group -- Merging words and images -- Creative word play -- Beyond ideas -- 3. Growing Ideas -- Editing ideas -- Adding substance to concept -- Understanding style -- Pushing ideas -- Remember the audience, in spite of the client -- Managing client expectations.
Summary: A real-world guide to generating original, dynamic and viable ideas. Twenty-five case studies show how award-winning designers imaging, polish and sell their designs.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Whitecliffe Library General Shelves General NC 1001 OLD (Browse shelf(Opens below)) 1 Available 0005689

Includes index.

1. Preparing for Ideas -- Getting to the message -- Preparing the client for creativity -- Beyond the client interview -- processing the information -- 2. Getting to Ideas -- Brainstorming alone -- Brainstorming in a group -- Merging words and images -- Creative word play -- Beyond ideas -- 3. Growing Ideas -- Editing ideas -- Adding substance to concept -- Understanding style -- Pushing ideas -- Remember the audience, in spite of the client -- Managing client expectations.

A real-world guide to generating original, dynamic and viable ideas. Twenty-five case studies show how award-winning designers imaging, polish and sell their designs.

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