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Business and the culture of the enterprise society /

By: Publication details: Westport, Conn. : Quorum Books, ©1993.Description: x, 256 pages ; 25 cmISBN:
  • 0899307914
  • 9780899307916
Subject(s): LOC classification:
  • HD58.7 .D427 1993
Contents:
1. Introduction: Business, the Third Culture -- 2. Business, Society and Culture -- 3. The Market: From Moral Pariah to Moral Principle -- 4. Technology: From Tool to Talisman -- 5. The Languages, Signs and Symbols of the Business World -- 6. Image and Reality in the Cartoon World of the Business Executive -- 7. The Business of Literature and the Literature of Business -- 8. Fashion and Society -- 9. "There's No Fashion If Nobody Buys It" -- 10. Packaged Authenticity: Tourism and Culture -- 11. Sport: "It Is Not Like American Business, It Is American Business" -- 12. Schemes for Dreams: Commerce and Culture.
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Author is associate professor of management studies and labour relations, Auckland University.

Includes bibliographical references (pages 233-243) and index.

1. Introduction: Business, the Third Culture -- 2. Business, Society and Culture -- 3. The Market: From Moral Pariah to Moral Principle -- 4. Technology: From Tool to Talisman -- 5. The Languages, Signs and Symbols of the Business World -- 6. Image and Reality in the Cartoon World of the Business Executive -- 7. The Business of Literature and the Literature of Business -- 8. Fashion and Society -- 9. "There's No Fashion If Nobody Buys It" -- 10. Packaged Authenticity: Tourism and Culture -- 11. Sport: "It Is Not Like American Business, It Is American Business" -- 12. Schemes for Dreams: Commerce and Culture.

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