Design thinking and innovation metrics : powerful tools to manage creativity, OKRs, product, and business success /Series: Design thinking series | Design Thinking Series (Wiley)Publisher: Hoboken, New Jersey : Wiley, Description: 393 pages : illustrations (some color) ; 19 x 25 cmISBN:
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|Book||Whitecliffe Library General Shelves||General||HD 30 LEW (Browse shelf(Opens below))||Available||0014604|
Includes bibliographical references (pages 386-393), and index.
Preface -- Motivation for this book -- The roots of design thinking -- The history of innovation metrics -- Why? How? What? -- Design thinking 101 -- Measuring 101 -- Performance measurements 201 -- The future of design thinking and data-driven innovation -- Data-driven innovation 301 --
Design Thinking and Innovation Metrics offers an up-to-date and comprehensive collection of powerful tools to manage creativity, OKRs, product, and business success. In this book, Michael Lewrick provides insights into the world of measurements, design thinking, neurodesign and artificial intelligence to drive innovation and future business success. Perfect for innovation teams, managers, and executives in industries of all types. A good fit in the libraries of controllers, product owners, and department heads who would like to revise and modernize their system for managing innovation. It complements the Wiley Design Thinking Series with the missing link to measure the hunt for the next market opportunity. -- Back cover.