Communicating fashion brands : (Record no. 10348)

MARC details
000 -LEADER
fixed length control field 04054cam a2200457 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field ACAD
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220614021130.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191013t20202020enk ob 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138613560
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780429875595
Qualifying information (electronic bk. : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780429464423
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0429464428
Qualifying information electronic book
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0429875592
Qualifying information (electronic bk. : PDF)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780429875571
Qualifying information (electronic bk. : Mobipocket)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0429875576
Qualifying information (electronic bk. : Mobipocket)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780429875588
Qualifying information (electronic bk. : EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0429875584
Qualifying information (electronic bk. : EPUB)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1121480944
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC-P)1121480944
040 ## - CATALOGING SOURCE
Original cataloging agency OCoLC-P
Language of cataloging eng
Description conventions rda
Transcribing agency OCoLC-P
Modifying agency ACAD
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6161.C44
Item number C66 2020eb
245 00 - TITLE STATEMENT
Title Communicating fashion brands :
Remainder of title theoretical and practical perspectives
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Abingdon, Oxon ;
-- New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2020
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note An introduction to fashion brand communication / Emily Huggard -- The fashion industry context / Emily Huggard -- The role of the fashion communicator as a cultural intermediary / Emily Huggard -- Motivation and the fashion consumer? / Jon Cope -- Communicating brand identity, creating fashionable identities / Rachel Lifter -- Co-creating fashion spaces / Anja Overdiek -- Co-creative storytelling / Patrick Lonergan -- Strategy : building a brand community / Jon Cope -- Strategy : the symbolic value of fashion brand collaboration / Jason Kass -- Conclusion and future directions : how fashion brand communication shapes culture / Emily Huggard and Jon Cope.
520 ## - SUMMARY, ETC.
Summary, etc. "Written for scholars and practitioners, this book is about fashion brand communication, showing how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. It enables readers to connect tools and techniques of communication with their theoretical underpinnings and historical antecedents and shows how these methods can be applied to in practice. The book utilizes social, consumer and cultural theory and frameworks, rooted in psychology, sociology and economics, as mechanisms through which to analyze and deconstruct current communication strategies used by fashion brands. It presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. While each chapter focuses on a different brand case study, the common thread between each is the role of the fashion brand communicator as a cultural intermediary who meaningfully responds to and shapes culture, and builds cultural credibility around the brands that they work with. From how to maintain a dialogue with a brand's community, to the use of brand collaboration, co-creative storytelling and fashion spaces, it aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape; brand strategy and industry innovation. With insights into strategies used by luxury brands including Burberry, Gucci and Dior, high-street labels like Cos, and niche brands such as Rapha and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Fashion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fashion merchandising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SOCIAL SCIENCE / Media Studies
Source of heading or term bisacsh
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Huggard, Emily,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cope, Jon,
Relator term editor.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://go.openathens.net/redirector/whitecliffe.ac.nz?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429464423">https://go.openathens.net/redirector/whitecliffe.ac.nz?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429464423</a>
Link text Click here to view e-Book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type E-Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Online Access - Please see the link E-Collection Whitecliffe Library Whitecliffe Library Online Resource 02/07/2021 E-BOOK E44 02/07/2021 02/07/2021 E-Book

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