MARC details
000 -LEADER |
fixed length control field |
04054cam a2200457 i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
ACAD |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220614021130.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cnu---unuuu |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
191013t20202020enk ob 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138613560 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780429875595 |
Qualifying information |
(electronic bk. : PDF) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780429464423 |
Qualifying information |
electronic book |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0429464428 |
Qualifying information |
electronic book |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0429875592 |
Qualifying information |
(electronic bk. : PDF) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780429875571 |
Qualifying information |
(electronic bk. : Mobipocket) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0429875576 |
Qualifying information |
(electronic bk. : Mobipocket) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780429875588 |
Qualifying information |
(electronic bk. : EPUB) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0429875584 |
Qualifying information |
(electronic bk. : EPUB) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)1121480944 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC-P)1121480944 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
OCoLC-P |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
OCoLC-P |
Modifying agency |
ACAD |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF6161.C44 |
Item number |
C66 2020eb |
245 00 - TITLE STATEMENT |
Title |
Communicating fashion brands : |
Remainder of title |
theoretical and practical perspectives |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
-- |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
An introduction to fashion brand communication / Emily Huggard -- The fashion industry context / Emily Huggard -- The role of the fashion communicator as a cultural intermediary / Emily Huggard -- Motivation and the fashion consumer? / Jon Cope -- Communicating brand identity, creating fashionable identities / Rachel Lifter -- Co-creating fashion spaces / Anja Overdiek -- Co-creative storytelling / Patrick Lonergan -- Strategy : building a brand community / Jon Cope -- Strategy : the symbolic value of fashion brand collaboration / Jason Kass -- Conclusion and future directions : how fashion brand communication shapes culture / Emily Huggard and Jon Cope. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"Written for scholars and practitioners, this book is about fashion brand communication, showing how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. It enables readers to connect tools and techniques of communication with their theoretical underpinnings and historical antecedents and shows how these methods can be applied to in practice. The book utilizes social, consumer and cultural theory and frameworks, rooted in psychology, sociology and economics, as mechanisms through which to analyze and deconstruct current communication strategies used by fashion brands. It presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. While each chapter focuses on a different brand case study, the common thread between each is the role of the fashion brand communicator as a cultural intermediary who meaningfully responds to and shapes culture, and builds cultural credibility around the brands that they work with. From how to maintain a dialogue with a brand's community, to the use of brand collaboration, co-creative storytelling and fashion spaces, it aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape; brand strategy and industry innovation. With insights into strategies used by luxury brands including Burberry, Gucci and Dior, high-street labels like Cos, and niche brands such as Rapha and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century"-- |
Assigning source |
Provided by publisher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Fashion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Fashion merchandising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
SOCIAL SCIENCE / Media Studies |
Source of heading or term |
bisacsh |
655 ## - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Huggard, Emily, |
Relator term |
editor. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cope, Jon, |
Relator term |
editor. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/whitecliffe.ac.nz?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429464423">https://go.openathens.net/redirector/whitecliffe.ac.nz?url=https%3A%2F%2Fwww.taylorfrancis.com%2Fbooks%2F9780429464423</a> |
Link text |
Click here to view e-Book |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
E-Book |