Sustainable fashion :

Sustainable fashion : consumer awareness and education - 75 pages : illustrations (some color) ; 25 cm. - Textile science and clothing technology, 2197-9863 . - Textile science and clothing technology. .

Includes bibliographical references.

Consumer’s Awareness on Sustainable Fashion / Motives of Sharing: Examining Participation in Fashion Reselling and Swapping Markets / Fashion as a Matter of Values. On How a Transformative Educating Process Can Initiate a Positive Change / R. Rathinamoorthy -- Sarah Netter & Esben Rahbek Gjerdrum Pedersen -- Mélanie Sburlino.

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

9811312613 9789811312618

Textile industry--Environmental aspects.
Fashion design--Environmental aspects.
Textile fabrics--Environmental aspects.
Textile waste.
Sustainable design.


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