Re-orienting fashion :

Re-orienting fashion : the globalization of Asian dress / - Oxford ; New York : Berg, 2003. - xii, 283 pages : illustrations ; 25 cm. - Dress, body, culture, 1360-466X .

Includes bibliographical references and index.

Introduction: the globalization of Asian dress: Re-orienting fashion or re-orientalizing Asia? / Carla Jones and Ann Marie Leshkowich -- 1. Three scenarios from Batak clothing history: Designing participation in the global fashion trajectory 49 / Sandra Niessen -- 2. The Ao Dai goes global: how international influences and female entrepreneurs have shaped Vietnam's "national costume" 79 / Ann Marie Leshkowich -- 3. Korean alterations: nationalism, social consciousness, and "traditional" clothing 117 / Rebecca Ruhlen -- 4. Designing diasporic markets: Asian fashion entrepreneurs in London 139 / Parminder Bhachu -- 5. National colors: ethnic minorities in Vietnamese public imagery / Hjorleifur R. Jonsson and Nora A. Taylor -- 6. Dress for sukses: fashioning femininity and nationality in urban Indonesia 185 / Carla Jones -- 7. Fashion-nation: a Japanese globalization experience and a Hong Kong dilemma 215 / Lise Skov -- Afterword: re-orienting fashion theory 243 / Sandra Niessen.

1859735347 9781859735343 1859735398 9781859735398


Clothing and dress--Asia.
Fashion--Asia.
Clothing and dress--Cross-cultural studies.
Costume--Asia.
Clothing and dress--Cross-cultural studies.

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