Selling culture :
Ohmann, Richard M. 1931-
Selling culture : magazines, markets, and class at the turn of the century / - 1st paperback ed. - London ; New York : Verso, 1998, ©1996. - viii, 411 pages : illustrations ; 25 cm. - The Haymarket series .
Includes bibliographical references (pages 365-400) and index.
The experience -- The origins of mass culture -- Explaining things -- What capitalists needed -- Moving the goods -- Advertising: New practices, new relations -- Readers, consumers: The professional- managerial class -- The discourse of advertising -- Charting social space -- Fiction's inadvertent love song -- Considerations.
1859841104 9781859841105 1859849741 9781859849743
Advertising--Social aspects--History.--United States
Advertising, Magazine--Social aspects--History.--United States
Marketing--Social aspects--History.--United States
Popular culture--History.--United States
Mass media--Social aspects--History.--United States
History.
Selling culture : magazines, markets, and class at the turn of the century / - 1st paperback ed. - London ; New York : Verso, 1998, ©1996. - viii, 411 pages : illustrations ; 25 cm. - The Haymarket series .
Includes bibliographical references (pages 365-400) and index.
The experience -- The origins of mass culture -- Explaining things -- What capitalists needed -- Moving the goods -- Advertising: New practices, new relations -- Readers, consumers: The professional- managerial class -- The discourse of advertising -- Charting social space -- Fiction's inadvertent love song -- Considerations.
1859841104 9781859841105 1859849741 9781859849743
Advertising--Social aspects--History.--United States
Advertising, Magazine--Social aspects--History.--United States
Marketing--Social aspects--History.--United States
Popular culture--History.--United States
Mass media--Social aspects--History.--United States
History.