Selling culture :

Ohmann, Richard M. 1931-

Selling culture : magazines, markets, and class at the turn of the century / - 1st paperback ed. - London ; New York : Verso, 1998, ©1996. - viii, 411 pages : illustrations ; 25 cm. - The Haymarket series .

Includes bibliographical references (pages 365-400) and index.

The experience -- The origins of mass culture -- Explaining things -- What capitalists needed -- Moving the goods -- Advertising: New practices, new relations -- Readers, consumers: The professional- managerial class -- The discourse of advertising -- Charting social space -- Fiction's inadvertent love song -- Considerations.

1859841104 9781859841105 1859849741 9781859849743


Advertising--Social aspects--History.--United States
Advertising, Magazine--Social aspects--History.--United States
Marketing--Social aspects--History.--United States
Popular culture--History.--United States
Mass media--Social aspects--History.--United States


History.

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