Fashion design :

McKelvey, Kathryn.

Fashion design : process, innovation & practice / - Osney Mead, Oxford, UK ; Malden, MA, USA : Blackwell Science, ©2003. - viii, 228 pages : illustrations (some color) ; 25 cm

Includes bibliographical references (page 224) and index.

Analysing the Brief -- Innovation -- Exercises to Promote Innovation -- Developing Designs -- Quickstart Exercise -- Research Inspiration -- Research Direction -- Design Process -- Design for Specialist Markets -- Designing Ranges and Collections -- Decision Making -- Design Using the Computer -- Promotion/Graphics -- Promotion/Styling -- Portfolio -- Fashion Careers -- Case Study.

"The analytical problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends. A problem-solving approach is used to encourage the development of versatility and special attention is paid to computer-aided design and employment opportunities."--Jacket.

0632055995 9780632055999

Fashion design.
Fashion design--Vocational guidance.
Fashion--Vocational guidance.

TT507 / .M384 2003

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