The magic of fashion : ritual, commodity, glamour

Moeran, Brian, 1944-

The magic of fashion : ritual, commodity, glamour - London : Routledge, 2016. - 1 online resource (253 pages) : illustrations - Anthropology & Business ; v. 3 .

Originally published 2015 by Left Coast Press, Inc.

Includes bibliographical references and index.

Ch. 1. First look -- ch. 2. Points of view -- ch. 3. A word from your editor -- ch. 4. Theoretical bling -- ch. 5. People are talking about -- ch. 6. In every issue -- ch. 7. Magical system -- ch. 8. Shamans & spells -- ch. 9. Beauty mantras -- ch. 10. Mane charms -- ch. 11. Smellbound alchemy.

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

9780367356316 9781315417974 1315417979 9781315417950 1315417952 9781315417967 1315417960 9781315417943 1315417944


Fashion--Social aspects.
Fashion merchandising--Social aspects.
Fashion photography.
Fashion--Periodicals.


Electronic books.

GT525 / .M64 2016

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